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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

A study from the same previously mentioned IPG Media Lab revealed that recall of branded content has increased by 17% since 2013. Traditional forms of advertising are still prevalent, yet consumers are becoming increasingly weary of disruptive ads.

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Company Perks and Showing Appreciation

Musings of a High-Level Executive Assistant

Employee discounts to local businesses and the performing arts -Executive retreat or seminar based on Jim Loehr’s The Power of Full Engagement or The Power of Story -A team of volunteers to promote a fun culture at the office with a nominal budget allocated by the company for game nights, Halloween costume contest prizes, talent shows, etc. -On

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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. In 2013, I opened my retail store in a blighted commercial corridor.