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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. This article was published in April 2013 and has been updated.

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How to Boost Online Sales

Success

These emails might first include thanks for signing up, then a welcome to your business, followed by relevant case studies, sales letters and promotional information. Here are seven ideas for opt-in success: • E-guide: A wedding photographer might offer an article titled “What I Learned from Attending 105 Weddings.” Then listen.

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Administrative/Clerical: Aiming for the End of the Year

Office Dynamics

The fourth quarter of 2013 is fast approaching, so now is a good time to start preparing for the end of the year. Taking the time to prepare for your review can help you get a raise or a promotion, so this is not something to take lightly. Follow the SMART model for creating goals.

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Monday Motivator: Feasting On Achievement

Office Dynamics

Last year, around this time, I saw great article in my Training & Development magazine entitled Feast on Achievement. ” I believe that we set a goal such as having a great relationship with a family member or getting a promotion at work and then strive to achieve it. What do you want to achieve in each of those areas?

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From the archive: The role of workplace design in employee engagement

Workplace Insight

To avoid this, the IT strategy needs to be aligned with their workplace goals to succeed in building a more engaged culture. The Steelcase study highlights how many employees are still working in a traditional way, with a fixed PC and telephone, thereby restricting them to working at their desks.

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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

Rather than solely focusing on promotion, sponsored content is crafted to be educational or entertaining — a strategy that can help earn the attention and trust of consumers, ultimately driving sales. Done correctly, sponsored posts have the capability to catapult your business sales.

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Discover the Formula for Happy Employees

Success

Clearly communicate your company’s reason for being and its cultural goals. The prevailing career formula —work harder, be more successful, be happier—doesn’t work because “our brain changes the goal post,” he explains. In a 2013 e-book, Got A Bad Boss? Nurture civility. Encourage innovative thinking. Recognize the positive.