Remove 2013 Remove Agencies Remove Budget Remove International
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How to Name Your Business

Success

Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. An internal team was assigned to meet once a month to brainstorm and examine potential names. An explicit, familiar term worked best for us, because we were on a budget. We needed to succeed and fail on our own identity.

Legal 264
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How to Partner with a Rival for a Win-Win

Success

The New York International Auto Show features vehicles from dozens of manufacturers—all of which view the event as a worthwhile opportunity to promote their latest models to more media and potential customers than independent efforts could net. In 2013, I opened my retail store in a blighted commercial corridor. Improve visibility.