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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. Results: One of the few independent marketing agencies to survive and grow since its founding 27 years ago. An explicit, familiar term worked best for us, because we were on a budget. Consider the type of name you’re after.

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Discover the Formula for Happy Employees

Success

“Months before his death in 2005, he told me that happiness was too big of a word, but that people who were satisfied and contented tended to, as he put it, ‘live in more than one world,’” says Bruce Rosenstein, who published his second Drucker-inspired book, Create Your Future the Peter Drucker Way , in 2013. It was losing customers. “A

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How to Partner with a Rival for a Win-Win

Success

Blue Moon Fair Trade partners with three other fair-trade retailers to combine trans-Pacific shipments, saving all of them up to 40% in shipping and paperwork expenses. In 2013, I opened my retail store in a blighted commercial corridor. Think Work Media is a marketing agency. Team up to attract the big guys.