Success
APRIL 5, 2022
You have a PowerPoint presentation that brags, rather than proves. If they perceive the presentation is about them, and they understand it and they need what you’re offering, then their barriers and risks will be lowered or removed, paving the path to purchase. This article was published in May 2011 and has been updated.
Stephanie LH Calahan
MAY 20, 2011
Marketing material is stripped of sales language, and the info becomes a blog post, which becomes a podcast, which becomes the soundtrack to a video made from PowerPoint slides which becomes a YouTube video which becomes content for the website. The 100th anniversary of the first Hollywood Studio filming in Hollywood is October 26, 2011.
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