Success
APRIL 5, 2022
You have a PowerPoint presentation that brags, rather than proves. They are forming a perception of you as you present. This article was published in May 2011 and has been updated. You compare yourself to the competition, rather than differentiate from them. You’re still selling your features and benefits. More “we-we.”
Stephanie LH Calahan
MAY 20, 2011
Marketing material is stripped of sales language, and the info becomes a blog post, which becomes a podcast, which becomes the soundtrack to a video made from PowerPoint slides which becomes a YouTube video which becomes content for the website. The 100th anniversary of the first Hollywood Studio filming in Hollywood is October 26, 2011.
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