Remove 2010 Remove Email Remove Social Media Remove Staples
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Once Upon a Time in Marketing: The Power of Storytelling

Success

It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance. Case Studies. That is the bad news.

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise,” said Drew McLellan.