Remove 2010 Remove Customer Service Remove Goals Remove Staples
article thumbnail

Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. The good news is that the bad news has been an enormous boost to his current company, Greensations, which he launched in 2010.

2003 279
article thumbnail

Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. Within seven days they had commitments from 103.