Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
“Businesspeople think these emotional stories are inappropriate in the workplace. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. But if people are talking about it, it means it’s a good story. Case Studies. Trupanion: Making insurance cuddly.
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