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Once Upon a Time in Marketing: The Power of Storytelling

Success

According to Duarte, the classic three-part story structure is: Set up the hero—a likable, but flawed, individual—and the challenge they must face. Upon being told the restaurant didn’t offer such a meal, she explained that her husband was in stage four cancer and had lost his appetite—except that he now craved a meatball sandwich.

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Colour Coding Works.

Laughing all the Way to Work

I was in back-to-back Committee meetings and I decided to use two different colours of folders, a blue one for the Committee members, with an attendance sheet stapled to the inside cover for my purposes, along with their meeting packages, and a red one for the Chair with everything the Chair was going to need. 411 Look Up 411.ca