article thumbnail

Once Upon a Time in Marketing: The Power of Storytelling

Success

Smith says his heart broke a little to learn the story of a Pizza Hut in Springdale, Arkansas. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In And if it’s a good story inside the company, it’s a good story outside the company.”.

2003 279
article thumbnail

Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox.

article thumbnail

Colour Coding Works.

Laughing all the Way to Work

I was in back-to-back Committee meetings and I decided to use two different colours of folders, a blue one for the Committee members, with an attendance sheet stapled to the inside cover for my purposes, along with their meeting packages, and a red one for the Chair with everything the Chair was going to need. Colour Coding Works.