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4 Ways to Identify Your Ideal Client and Prime Your Business for Growth

Success

For example, an A-rated client would be very profitable; a B-rated client would be about average, a C-rated client would be below average, and a D-rated client is currently unprofitable. This article was published in February 2008 and has been updated. That’s why it’s so vital to know your overhead costs. Photo by Rido/Shutterstock.

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The Rise of Coworking and the Variable Cost Economy

Small Business Labs

As we pointed out in the 2008 Intuit report The New Artisan Economy : … by the beginning of the 21 st century, ownership of large-scale infrastructures no longer determined business success in a growing number of industries. Coworking turned a fixed cost (long term lease) into a variable cost (month to month membership). 

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Be Easy to Find: Use Your Name

Make or Break Moments

Share your examples here. I set up a Wordpress.com blog and with the exception of the $9.95 at Name Cheap to buy my name, it just cost me the time it took to put it together. So have your purchased your name as a URL? What have you done with it? I’d love any suggestions for how to make the site better.

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Getting Past Ego to Reach Customers

Make or Break Moments

In one example in the book the wise one man on the peak tells the story of a once great company: “When I was younger, I worked for a very large and famous company. We provided a great service at a good price-the best in out industry. .&# “So what did you do?&# The truth was that we were not making our customers happy.&#

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Marketing Drives Traffic: Sales People Make or Break the Outcome

Make or Break Moments

Here is a perfect example of marketing driving the traffic and a sales person dropping the ball. We only get one chance at a first impression and Leslie’s first impression clearly isn’t positive in this example. It is not the job of the prospect to buy it is the job of the seller to sell.

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Reinvention: Key to Long Term Success

Make or Break Moments

Have you looked at the possibility of reinventing what you offer your customers? I guarantee your customers needs have changed – have you? Apple is another example that Harvard Business Review wrote about in their article Reinventing your Business Model. is celebrating their 35th year in business.

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Kindle: The Backward Approach to Customers

Make or Break Moments

Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.&# It is rare that a company begins its life or expands its offerings by first asking the customer what they want or need.

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