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Once Upon a Time in Marketing: The Power of Storytelling

Success

A fabulous story like that shows what great customer service looks like, and it could be used for all kinds of reputation-building,” he says. This story and information about how-to seminars are posted on the company website, accessible by password, to engage and educate interested and committed Kona Ice truck owners.

2003 279
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UK/Ireland small Business News Round-up – 11/04/2008 | THE SMALL.

The Small Business Blog

FPB warns that removing ‘green’ fuel tax incentive will further alienate small firms : The FPB is questioning the Government’s commitment to helping small firms switch to environmentally friendly fuels, following an announcement in the 2008 Budget that it is to remove a tax incentive for investing in ‘green’ biofuels.

2008 100
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Why educate women – isn't it a waste of resources? | THE SMALL.

The Small Business Blog

Why educate women – isn’t it a waste of resources? by Stefan Töpfer on Apr 16, 2008 When my wife went to university in London in the eighties one of her professors was of the opinion that the education was wasted on women, since they would leave university, get married and have children. — ST. What rubbish !

2008 100
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Customers Have to Pay at Claire's

Make or Break Moments

As a consumer – other retailers have educated us to what some of the options are. “What about those check verification systems that Wal-mart, The Gap, Cutco and so many other national retailers have adopted. You get your money right away,&# I offered.

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Top 5 Tips for Hiring New Employees

The Small Business Blog

Evans Said on February 25th, 2010 at 3:30 am Always look at the applicant’s educational background. Not just check that he/she graduated in the relevant field but the best candidate’s full educational history will tell the story. Digg Furl Netscape Yahoo!

2007 100
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Customer experience trends engraved in social media channels

Service Untitled

Paul Stockford, president of Saddletree Research, an organization that gauges industry change trends, notes that the changes of customer experience management will continue an upward movement in social channels. Interestingly enough, the social trends since 2008 have grown exponentially. photo credit: MoritzBarcelona. At a local.

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Entrepreneurship live and kicking! | THE SMALL BUSINESS BLOG

The Small Business Blog

by Stefan Töpfer on Mar 20, 2008 I always enjoy the opportunity to meet entrepreneurs out in the field, during speaking engagements, trade-shows and other events. But then my business education does not limit me to just ticking boxes on a form (-forgive me for this little side dig, but it had to be done!). — ST.

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