Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Case Studies. We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. The product received shout-outs from Oprah Winfrey, Howard Stern and other media luminaries. But if people are talking about it, it means it’s a good story.
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