Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
“We [heard] stories from our sales team in the field that veterinarians [said], ‘It’s not my responsibility to promote pet insurance,’” Tomsic said. In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance. Kona Ice: Story time for franchisees.
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