Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Case Studies. Tony Lamb loves telling the story of how he was inspired to start Kona Ice, the gourmet ice cream truck franchise he launched in 2007. When major chains including Walgreens, CVS and Walmart took notice, he signed on with a venture capital firm to expand the company in 2008. Stock prices fell, Perry says.
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