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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. An internal team was assigned to meet once a month to brainstorm and examine potential names. We rolled it out to the public in 2004. Consider the type of name you’re after. We needed to succeed and fail on our own identity.

Legal 256
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Legendary Entrepreneur Naveen Jain Wants Nothing More Than to Change the Way Humanity Lives

Success

At one point, he tells me to imagine a world where people all have sensors inside and outside of our bodies, each one measuring and analyzing what’s happening internally. Plus, with every analysis, the entire process gets less expensive. Not so long ago, digitizing someone’s internal health would have cost a million dollars.

Health 264