Bob Chandler and Bigfoot: A Monster Example of “Niche Creation”
The Solopreneur Life
MARCH 19, 2012
As this article in American Profile explains, In 1974, Chandler purchased a Ford F-250 pickup truck to haul tools and equipment during the week and to take off-road excursions through the Missouri countryside on the weekends. When Chandler began smashing cars as part of Bigfoot’s routine, the monster-truck phenomenon was born. In the early 1980s, a fledgling sports television network in search of programming — ESPN — began broadcasting monster-truck events.