Ipsos Global Trends 2020
Small Business Labs
MARCH 3, 2020
The large, global market research firm Ipsos recently released its Global Trends 2020 study. It's based on extensive surveys and interviews across 33 countries and updates similar efforts conducted in 2013 and 2016. The study covers a lot of ground (the study report is 120 pages long) and identifies 12 key trends that Ipsos believes will dominate the world in the 2020s. These are: Climate emergency and antagonism.
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