Why Your Company May Be Losing Customers
On The Job
OCTOBER 12, 2016
Service design often can get short shrift when a company is focusing on designing a product, but that’s a mistake if a business wants to succeed in today’s highly competitive marketplace, contends a new book, “ Service Design for Business.” Written by Ben Reason, Lavrans Lovlie and Melvin Brand Flu – all directors of Livework , a service design company – the book argues that service design is under-recognized and undervalued by businesses.
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