How to Keep Your Job When You've Got Fickle Customers
On The Job
JANUARY 2, 2017
As companies invest more in the customer experience , there is some concern about whether such a commitment will be enough to retain increasingly fickle customers who are constantly being wooed by competitors. A study of 2,000 U.S. consumers by Accenture, for example, shows that 40% were willing to change their brand loyalty for at least one reason, such as: The customer could receive discounts or coupons via the retailer’s social media channels. (18%) Google Wallet or other form of mobile payme
Let's personalize your content