Tue.Oct 02, 2018

The Importance of Storytelling in Marketing

Dumb Little Man

If you own a brand that manufactures products for a long time, there’s probably a big concern in your mind: How do I make my products relevant in today’s world? Being in the B2B market, this is one of my constant concerns as well. Through the years, marketing and pitching ideas changed dramatically.

2018 249

7 Tips for Administrative and Executive Assistants

Office Dynamics

Being an Administrative or Executive Assistant is not always a walk in the park. There is always a fire to be put out, there is the juggling of 9,000 different tasks, and sometimes you are an assistant to more than one executive or manager.

2018 264

Building Authentic Self-Confidence

Eat Your Career

As a professional speaker and corporate trainer , I’m often mistaken for one of those rare “naturally confident” people. However, like most of the world, I’ve had to work at it. Contrary to what you might believe, confidence and self-esteem are rarely natural traits.

Top 5 hotels, restaurants and venues in Amsterdam

Practically Perfect PA

Planning a business trip or corporate event in a city you’re not familiar with can certainly be a challenge! Are you organising travel to Amsterdam and feel as though you could really use some insights from a local?

How to Use Storytelling to Raise Conversion Rates

Small Business CEO

Many experts agree that telling your business’ story to customers helps them learn more about you and make you more personable. However, several marketing studies show that customers are not only more likely to ‘buy’ what you are selling if you attach a story to that item.

2018 81

Sophisticated Simplicity – 3 Businesses That Excel With Everyday Products

Small Business CEO

The world seems to get more mind-boggling by the minute. And as we’re bombarded with info on Bitcoin, AI and complex computing algorithms, it’s easy to forget that it’s often the simplest ideas, developed to make life more stress-free, that stand the test of time.

2018 77

How an Organic Search Campaign can Take Your Website to the Next Level

Small Business CEO

Your online success is a function of many factors. One of such factors is relevance. Do you deliver the product or information that the market demands?

2018 68