The one cognitive bias all customers share that determines if they buy or not
The Shrink for Entrepreneurs
JANUARY 28, 2019
Smart entrepreneurs spend a lot of time thinking about product market fit. Turning strangers into customers is pretty much everything, after all. That’s why entrepreneurs put a ton of energy into crafting the marketing narratives that will persuade people to buy their thing. . They study these arts and sciences to do so: . Product Design. Marketing. . Sales. Persuasion. . Founders are wise to learn about—and ruminate upon—this stuff.