Coworking, Differentiation and Segmentation
Small Business Labs
FEBRUARY 27, 2018
Kansas City's Laya Center (pictured below) is the the first coworking spa in the U.S. In addition to having the only natural cryotherapy chamber in the Midwest, the Laya Center also offers chromotherapy as well as yoga and other traditional spa treatments and services. And, of course, it offers a workspace. As the coworking industry continues to expand, so do efforts on the part of coworking spaces to differentiate themselves and target niche market segments with specia
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