Pet Humanization and the Rise of Granddogs
Small Business Labs
OCTOBER 19, 2017
The Minnesota Star Tribune's No grandchildren? Minnesota baby boomers spoil 'granddogs' instead covers the trend of boomer parents treating their kid's pets as grandchildren. This is, of course, because many baby boomer don't have grandchildren due to the declines in marriage and birth rates. Key quote from the article: “The world of marriage and family continues to shift, and the granddog represents the new reality,” said Mary Meehan, consumer strategist of Min
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