7 Ways a Customer Journey Mapping Exercise Can Redefine Your B2B Marketing Plan Next Year
Small Business CEO
DECEMBER 21, 2019
Customer journey mapping is one of the greatest marketing strategies in recent times and something that will certainly continue in the year ahead. But what is customer journey mapping? Customer journey mapping is a process that creates a visual representation of what customers experience through their interactions with your business. What’s more, this process is a story of what happens for your customer, from that first point of contact to a sale or outcome.
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