Sat.Dec 21, 2019

article thumbnail

7 Ways a Customer Journey Mapping Exercise Can Redefine Your B2B Marketing Plan Next Year

Small Business CEO

Customer journey mapping is one of the greatest marketing strategies in recent times and something that will certainly continue in the year ahead. But what is customer journey mapping? Customer journey mapping is a process that creates a visual representation of what customers experience through their interactions with your business. What’s more, this process is a story of what happens for your customer, from that first point of contact to a sale or outcome.

article thumbnail

4 Signs You’re Ready for an Office Space

Small Business CEO

Is your home office your advantage, or is it preventing your company’s growth? During the early phases of launching your business, your home office is your advantage. It enables you to run as financially lean as possible. This means you can focus your time and your budget on building the company. However, you will reach a point where the lack of an actual office space/building may be a problem.