Fri.May 08, 2020

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Staffing to the Valley's, Not the Peaks

Small Business Labs

Campaign's How will adland's freelance industry and gig economy change due to COVID-19? covers how a group of advertising industry executives think the gig economy and freelance work will evolve in the aftermath of the coronavirus pandemic. All of the answers are interesting, but one really jumped out at us. According to Karen Kaplan, CEO and Chairman of Hill Holliday: "Moving forward, we’re all going to have to run a little leaner and start staffing to the valleys, not the peaks, wh

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