How To Increase Your App Downloads With Video Trailers
Dumb Little Man
MARCH 21, 2018
The persuading power of videos goes beyond product selling to influence user behavior and you can utilize them to trigger more downloads. Write a compelling headline for your call-to-action and make sure that the CTA (app link) is visible throughout the video ad so users can download the app directly. Provide an ‘Install Now’ button to take the user directly to the download page. For e-commerce sites looking to increase app downloads, canvas ads are a great way to go.