How to Use Video to Drive Business – to – Business Sales
Andrea Kalli
FEBRUARY 10, 2017
Business-to-business, or B2B buyers today do not contact a supplier directly until 57 percent of the purchase process is complete, research shows. For businesses, this means that much of the decision-making process takes place before a potential B2B purchaser even contacts you to discuss your products or services. These videos also promote your brand and knowledge, serving as informational and engaging trend pieces.
Let's personalize your content