How to Use Video to Drive Business – to – Business Sales
FEBRUARY 10, 2017
Business-to-business, or B2B buyers today do not contact a supplier directly until 57 percent of the purchase process is complete, research shows. For businesses, this means that much of the decision-making process takes place before a potential B2B purchaser even contacts you to discuss your products or services. These videos also promote your brand and knowledge, serving as informational and engaging trend pieces.