How To Trick Out A Facebook Business Page | Internet Marketing.
AUGUST 12, 2010
Home Services Keyword Research, SEO, and Backlink Strategies for Link Building SharePoint Services Training Internet Marketing Assistant Microsoft Outlook Podcaster’s Corner Admin Assistance WishList Member and Wordpress Membership Sites New Client Questionnaire Info Contact Andrea Andrea’s Bio Code of Ethics Blog Testimonials Search View All Blog Posts Events Calendar Hourly Rate / Discount Bundles Contact Aug 12 How To Trick Out A Facebook Business Page By AndreaKalli I’m doing a live demo on August 28th for the VAVirtuoso Summer Seminar Series on the topic: “ Tips For Virtual Assistants to Build a Tricked-Out Facebook Business Page Here is my outline, but if you’re more of a visual person be sure to sign up for the seminar. The MOST IMPORTANT first step you’ll want to give some thought to: The name of your site – use keywords The type of your site – your selection will determine certain content on the Info tab These elements cannot be changed later. You would have to start another page. Creating a custom image to fit the space Facebook gives you: 200 x 600 max, create collages, be creative, similar to sidebar banner ads Best applications for businesses to use – core applications you should be using and why: Static HTML – provides huge opportunities for custom looks, separate custom Welcome landing pages, etc. Can have up to 10 separate incidences of individual coded areas Facebook Notes – the only place to put blog rss feed where it updates the Page Wall. Extended idea: create Friendfeed account and create a combined rss feed for multiple blogs, twitter posts, youtube posts, etc. Ping.fm app for Business Pages. A bit tricky to set up, but the most beneficial app to eliminate unnecessary double work to post information. Links – provides a link to any url, including an image thumbnail. More visual punch. To activate, create a new Wall post and include a link to a webpage. THEN, it will be displayed on the Boxes tab and you can move it to the Wall tab if you like. If you have events, use the Events app If you do videos , use the Video app Adding an opt-in form for an e-newsletter or blog subscription (or whatever): Use the Static HTML app Techniques to use images throughout to create that visual punch: Images, images, images. Think banner ads. Use as front-end image links going to your website. Copy from website, paste into HTML editor, use tables to organize content if needed, copy html from code tab, then paste into Static HTML Image tools: Fireworks, Gimp, even Powerpoint can create an image out of a slide. Don’t bother creating animated gif images. Facebook doesn’t like them. Bummer, I know. HTML editors – I’m still using Frontpage (no laughing please), but another good one is CoffeeCup HTML editor. Of course if you’re using Dreamweaver you are good as gold. Best ways to communicate with your Fans Link: Send an update to Fans – compose Facebook email, include links, etc. Ways to promote your page Link: Suggest to Friends Facebook Fan Box Link to FB page, link to specific tab url Mention it on Twitter Typical avenues: email signature, website, enewsletter, blog, email blast Facebook Page Ads – pay-per-click The true benefits of using Facebook Business Pages Are indexed by search engines Provides offsite community-building opportunities Viral-ability: The more valuable content you add, the more people will comment. The more that people comment, the more their own Facebook friends will see the link to your page. The more people that see a link to your page, the farther your brand reaches. Settings to remember: Change View Settings – Default View for Wall >> Posts by Page and Fans Default Landing Tab for Everyone Else >> Custom Welcome Landing Page…or Boxes tab. Fan Permissions >> allow or disallow fan postings, depending on what you want for this site. Ideas on how to create a crowd-drawing community This is an outline I provided to a client who has a shoe store on EBAY. They wanted to do more with their Facebook Business Page but didn’t know what to do. Promotional Elements: 1) Add pictures and galleries. This is a must for a site promoting physical product. 2) Add your ebay store RSS feed to the Facebook Notes application. Will populate your Facebook page automatically as you add new items to your store. 3) Create a custom landing page on the site and make it the first page people see when they come to it. Can use the Boxes tab or create a completely custom tab. Lots and lots of images – banner ads, etc. 4) Should include a link to your ebay store in all your posts. 5) Create a weekly/monthly video using images of new shoes/products you get in. Post the video on the Facebook page, as well as on places like YouTube, etc. 6) Provide value content. Ideas could include: - shoe care tips - announce/review shoe care products - shoe storage ideas - things to think about when purchasing shoes - a different post on shoe ideas for every holiday, season, or special occasion. - talk about shoe accessories - do’s and dont’s of buying shoes - gift ideas for the shoe lover - the latest in shoe designs - what’s going on in the shoe industry - do a series about kids shoes. Best fitting tips, etc. - set up an FAQ page for questions you get asked most often. - highlight the benefits of shopping on your site. 7) Have a Newsletter? Put an opt-in signup form on the Facebook page. 8 ) Depending on how you feel about it, you can add the Reviews application to your site where users review your business, products, etc. Fun and Interactive Elements: Contests – pick a winner, provide a prize. 1) Have people share their fun and strange shoe stories. 2) Have people share funny shoe pictures. 3) Post a picture and have people submit a caption. Selected caption idea wins. 4) Create monthly polls 5) Host periodic causes. Use www.chipin.com and use their widget to add it to your Facebook page. 6) Do a “Where Am I? contest. Create pictures of the latest shoe in front of something recognizable, like a tourist spot,then give some clues and the first person who posts the correct answer wins something. Use Photoshop, or something similar, to create the doctored picture. Or, another twist on this is to get users to post “Where Am I? pictures using the shoes they’ve purchased from you. 7) What about doing a weekly/monthly treasure hunt on your business website and use your Facebook page to provide clues to what visitors are to look for on your website? You could even do something where each week you give an additional clue but the prize gets smaller with the more clues you provide. How To Trick Out A Facebook Business Page Rating 3.00 out of 5 [ ? ] -- For quick access to a few recent posts: Content Marketing Ideas Tip – Looking Ahead To The New Year As September quietly finishes and the end of the year creeps closer, my thoughts go to an obvious content marketing strategy that every internet marketer is… Continue reading the rest of this article. Using Videos to Develop the Perception of a Personal Relationship With Target Audiences When pursued correctly, video marketing can be an extremely effective tool to promote your small business. Often, business owners find themselves so caught up in their paperwork or their day-to-day operations that they forget about… Continue reading the rest of this article. 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Santa Has Arrived Early and He’s Brought Something Special for Virtual Professionals How to Create Your Own Custom Branded Facebook Fan Pages Facebook Business Page vs Facebook Group – Which is Right for You? Your Clients Need Your Help With Internet Marketing Categories : virtual assistant 3 Comments 1 Deb (1 comments.) August 17th, 2009 at 7:29 pm Lots of great information here, Andrea. Thanks! I will have to get busy with my facebook page it looks like. I have not heard the term “trick out before. What exactly does that mean? 2 AndreaKalli August 18th, 2009 at 6:41 am Generally speaking, to “trick-out means to enhance something by adding cool things to it. 3 keitolentino September 8th, 2010 at 3:54 am hi this is so cool and sooooooooooo useful.thanks for sharing such things.i have made a business page for my online business 2 weeks ago but haven’t got any orders since then so i’m pretty disappointed with that. i’ve been thinking on ways how to get people order from me.Thanks so much this’ll very helpful for me and for the others out there. Leave a Comment Andrea is based out of the Denver area of Colorado, yet serves the global entrepreneur. >> New Clients – START HERE Ready to get started? 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