Measuring the Impact of Social Media

Customers Rock!

In order to answer this question, one must consider the true cost of managing a social media program. What are the costs? In order to consider calculating ROI, one must understand the costs involved with social media. Other costs are not quite as obvious.

Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results

Ian's Messy Desk

Among the most prominent architects of the wireless communications industry, the former Verizon Wireless president and CEO has had one of the most remarkable careers in modern business. Strigl shares all the skills and techniques he used to build Verizon into one of the greatest growth companies in any industry. You’ll learn how to: Create a corporate culture where trust, respect, and integrity flourish — and employees and customers alike are appropriately served.

2013 133

Can You Guess the 2 Most Powerful Words in Advertising?

The Solopreneur Life

You Could Learn A Lot From A Dummy – Public Service Announcement. • Verizon. • Marketing for Solopreneurs: Here’s a Powerful Tactic That Takes 4 Hours, Costs $2.20. J ohn Caples was a legendary ad executive and copywriter. Legendary ad executive and copywriter John Caples.

2014 232