Building a Perpetual Marketing Machine
Small Business CEO
AUGUST 10, 2010
based restaurant. The restaurant collects the email addresses on a clipboard at the point of sale, and in the over two and a half years it’s been sending a newsletter, it’s amassed a mailing list of nearly 1,000 customers. As an example, let’s look at In a Pickle, a Waltham, Mass.-based About The Guest Author: Eric S.
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