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How To Hire And Manage Freelancers, According To Experts

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The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I started at Ryan Seacrest Productions; then, I went to E!

Agencies 306
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The Four Horsemen of the Mandated Return to Office

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Or consider a National Bureau of Economic Research paper about a study at Trip.com, one of the largest travel agencies in the world. For example, in 2019, Meta committed to a five-year goal of doubling the number of Black and Hispanic workers in the U.S. and the number of women in its global workforce.

2022 341
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There’s a Reason Your Free Time Is So Draining

Success

According to a 2019 study published in Applied Research in Quality of Life , the benefits of exercise for middle-aged adults differ based not only on type of exercise, but on gender as well. Instead, “connecting leisure with a long-term goal and framing it within productivity can help people enjoy free time better.”

2021 290
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The Art of Persuasion: 4 Tips to Master Influence

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Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results. In 2019, he released his Wall Street Journal best-seller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer. Could you be the next marketing pro in your industry?

2019 306
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SUCCESS’ 2024 Women of Influence

Success

She is a 2023 CNN Hero, a 2022 Soros Justice Fellow and a 2019 JustLeadershipUSA Leading with Conviction Fellow Alumna. Formerly, she held the position of associate director, multicultural marketing at CoActive Marketing Group (US Concepts/Urban Concepts Agency). Karwanna D. It’s the process she credits to helping her achieve the No.

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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . Proof it works: Close to meeting sales goals in the program’s first year.

2012 246