Many Working in the On-Demand Economy Are Business Builders

Small Business Labs

The platforms that participated in the study are Lyft, Amazon Mechanical Turk, Upwork, TaskRabbit, Wonolo, MBO Partners, OnForce, Work Market, Catalant, Field Nation, Kelly Services and Avvo. Those reporting wanting or planning to start a business — about 20 percent of the survey respondents — use gig work to supplement their income while working on their business and/or are using the platforms to experiment with and test their ideas, products and services, and business models.

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The On-Demand Workforce Continues to Expand

Small Business Labs

Participating platforms include Lyft, Amazon Mechanical Turk, Upwork, TaskRabbit, Wonolo, MBO Partners, OnForce, Work Market, Catalant, Field Nation, Kelly Services and Avvo. About 3.9 million Americans are working in the on-demand economy, up from 3.2 million this time last year. The number is forecast to grow to 9.2 million by 2021. This is about a 23% compounded annual growth rate. 

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