Many Working in the On-Demand Economy Are Business Builders
Small Business Labs
JULY 11, 2017
The platforms that participated in the study are Lyft, Amazon Mechanical Turk, Upwork, TaskRabbit, Wonolo, MBO Partners, OnForce, Work Market, Catalant, Field Nation, Kelly Services and Avvo. Those reporting wanting or planning to start a business — about 20 percent of the survey respondents — use gig work to supplement their income while working on their business and/or are using the platforms to experiment with and test their ideas, products and services, and business models.