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How to Use Video to Drive Business – to – Business Sales

Andrea Kalli

Business-to-business, or B2B buyers today do not contact a supplier directly until 57 percent of the purchase process is complete, research shows. When you make a video with its end result in mind – You will be able to develop a stronger video quickly and with fewer costs when you keep the end purpose in mind. If you’re creating a product demo, your video could be anywhere from 60 seconds to 3 to 5 minutes.

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