How to Use Video to Drive Business – to – Business Sales
Andrea Kalli
FEBRUARY 10, 2017
Business-to-business, or B2B buyers today do not contact a supplier directly until 57 percent of the purchase process is complete, research shows. Read on to learn more about B2B videos and how you can use them to drive sales. If you’re creating a product demo, your video could be anywhere from 60 seconds to 3 to 5 minutes.
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