A Look at How Brad D. Smith Motivated and Inspired Intuit Employees
Success
MARCH 9, 2023
Smith’s unconventional motivation fostered success In 2006, when he was senior vice president of Intuit’s Small Business Division, he told his team he would put on a 1920s bathing suit and jump in a pond if they met the launch deadline for the latest version of QuickBooks. This article was published in March 2009 and has been updated.
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