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How to Name Your Business

Success

We rolled it out to the public in 2004. We get lots of engagement with Facebook campaigns and click-throughs on Google AdWords as well as email promotions. The staffer who suggested the name explained: “You are targeted, you make a direct hit, you are impactful, and you insert a red peg to illustrate the strike and success.”

Legal 248
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4 Things You Must Do for Your Career in 2017

On The Job

Then think about how you would like a potential employer to drag up something you said on Facebook in 2004 and hold you accountable for it. I think that too many people send an email to a colleague about 10 feet away, or even on another floor, when they could simply walk over to the person and have a conversation.

2017 100
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Could Your Name Prompt Hiring Bias?

On The Job

I've written a lot about how to craft emails that get the attention of key people, but I was taken aback when I learned of a study that says it could be your name that determines whether you get a response or not. Read this latest column I did for Gannett/USA Today. We have to make sure that rules are race and gender blind.”

2004 100
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Inside the Edinburgh PA Network

Practically Perfect PA

After I moved to Edinburgh in 2004, I’ve worked in a series of roles which have all involved executive support at senior level. I actually don’t have a laptop at home and conduct all my organising, social media and emailing through my iPhone. How did you promote the network? We try to meet regularly too.

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Five Ways to Respond to Social Media Challenges and Criticism

Andrea Kalli

Using Videos to Develop the Perception of a Personal Relationship With Target Audiences When pursued correctly, video marketing can be an extremely effective tool to promote your small business. Challenges were issues within registered guidelines and by established PR representatives.

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Cali Bamboo Increases Employee Engagement While Respecting Its People … and the Planet

Energage

Founded in 2004, Cali Bamboo helps customers implement stylish design without impacting the environment, setting the standard for sustainable businesses. Emails and smaller meetings in between provide critical updates. “We A Top Workplaces Culture Drives Business Decisions as Much as the Environmental Mission Statement.

2004 40
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Cali Bamboo Increases Employee Engagement While Respecting Its People … and the Planet

Energage

Founded in 2004, Cali Bamboo helps customers implement stylish design without impacting the environment, setting the standard for sustainable businesses. Emails and smaller meetings in between provide critical updates. “We A Top Workplaces Culture Drives Business Decisions as Much as Its Environmental Mission Statement.

2004 40