It’s Not the End: Why Creating an Exit Strategy Sets Your Business Up for Long-Term Success
Success
OCTOBER 30, 2023
Yahoo refused to buy Google for $1 billion in 1998 and again refused $5 billion in 2002. “Yahoo is one of the best examples of failing to acquire other exiting companies and failing to maximize on their own exit,” Smith recalls. In 2023, Google has a market cap of $1.7 billion and instead sold themselves to Verizon in 2016 for only $4.6
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