Small Business Labs

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Using Twitter's Promoted Tweets

Small Business Labs

They are described by  Twitter  as "ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers." " Promoted Tweets have been around for a couple of years, but Twitter limited the number of companies allowed to use them.

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Defending Twitter

Small Business Labs

There is a growing backlash against Twitter these days.    This tends to happen in the tech field when something has been as hyped as Twitter.    Fortune's recent cover story - Trouble@Twitter - is an example.    We're strong supporters and active Twitter users. 

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Twitter is a Broadcast Medium

Small Business Labs

Interesting academic study on Twitter from Yahoo Research.    The bottom line of the study is Twitter is dominated by a small number of users and much more of broadcast medium than a social network.   So what does this mean for small business?   Don't use it just because of the hype."

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Should Small Businesses Use Twitter?

Small Business Labs

The quick answer is yes -  if you see a positive return from the time and effort required to maintain a Twitter presence.    A very small percentage of adult Americans are regular users of Twitter.    A recent Pew Internet study reports that about 8% of online, adult Americans use Twitter

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InboxQ's Excellent Twitter Q&A User Survey

Small Business Labs

I wasn't familiar with InboxQ until I saw a reference to a survey they'd done in Entrepreneur's Why Savvy Businesses Field Customer Questions on Twitter.  " The research shows Twitter users like to ask questions, and when they ask companies questions they like to get answers.   

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Free Webinar: Using Twitter to Grow Your Business

Small Business Labs

Follow us on Twitter Emergent Research EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy. I will be moderating the session and I'm excited to hear about Twitter from these outstanding social media experts. Authors The authors are Steve King and Carolyn Ockels.

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Why a Lot of Small Business Don't Need to Use Twitter

Small Business Labs

eMarketer reports that 9% of the adult (18+) US Internet population currently uses Twitter at least once a month.    Their new forecast substantially lowers the Twitter use forecast they made last April.  In other words, the hype around Twitter exceeded the reality.    Don't get me wrong. 

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