Email Copywriter Chris Orzechowski Divulges Some of His Email Marketing Trade Secrets
Success
APRIL 19, 2024
Chris Orzechowski does not wear watches. But that didn’t stop him from writing copy for the luxury timepiece brand Filippo Loreti in 2016, a campaign that raked in more than $5 million in just 30 days to become the 18th largest Kickstarter campaign at the time. His secret: Before writing a word, he bought a watch and became the customer he was trying to connect with.
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