Small Business Labs

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Why Surveys Show Wide Differences in Small Business Social Media Use

Small Business Labs

You many have noticed that different surveys show very different small business social media usage rates. They also show very different views on how effective social media is for small businesses.   The Citibank survey was done using a random sample and by phone.  A

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The Wannabe Digital Nomads

Small Business Labs

Key quote from Bloomberg's When You Can’t Work From Barcelona, Boulder Might Do , which covers the study: " there is a massive and growing reserve army of digital-nomad wannabes — people who tell the survey-takers they’re planning on going nomadic in the next two or three years, or at least thinking about it."

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American Express on The Rise of the Digital Nomad

Small Business Labs

   In our work, we've learned surveys asking aspiration questions or questions on hot topics or things that sound like fun result in a large number of false positives.    And survey questions about becoming a digital nomad are a good example.   digital nomads grew from 7.3 million in 2019 to 10.9

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Is Corporate Social Media Sales Media?

Small Business Labs

Blog powered by TypePad Member since 01/2005 « Great Quote on Consumer Versus Business Social Media | Main | The Small Business Side of Maker Faire » May 20, 2010 Is Corporate Social Media Sales Media?   People use social media for social reasons; companies use social media for sales. 

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Who are "Geriatric Millennials"

Small Business Labs

Over the past week, there's been a flurry of articles and social media posts on "geriatric millennials" This term refers to the oldest millennials, those born between 1980 and 1985.      One of the more popular articles is Today's Are you a 'geriatric millennial'?   

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Armchair Digital Nomads Hitting the Road

Small Business Labs

"Armchair digital nomads" is the term we use to describe the millions of Americans who aren’t currently digital nomads but tell us in surveys they plan on becoming one.      We call them armchair digital nomads because in the past the vast majority who say this have not followed through. 

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The U.S. Has 1.7 Million VanLifers

Small Business Labs

You can also find all sorts of pictures on social media of VanLifers doing yoga on the beach or next to a mountain.     Although 2020 was the 3rd year of MBO Partners' ongoing digital nomad study, it was the first year specific survey questions on VanLifers were included.