Small Business Labs

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Moment House and the Blending of Social Media and Digital Entertainment Experiences

Small Business Labs

Moment House is a live streaming, interactive social media platform for digital entertainment. Moment House nicely illustrates the trend towards online entertainment experiences, the use of social media to better engage audiences, and the growing array of services helping creators large and small reach and monetize their audiences. 

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The Creator Economy Monetization Features of the Major Social Media Platforms

Small Business Labs

Axios' Tech giants have all become creator companies covers the various ways digital creators can earn money on a variety of tech platforms,  Their excellent summary chart is below (click to enlarge). The article also makes a good point about the diversity of digital creators.

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Social Media, Experiences and the Fear of Missing Out

Small Business Labs

" While the experience economy gained some traction in the late 90s and early 2000s, the advent and success of social media has driven "experiences" into the mainstream.  The reason is simple - social media allows people to record their experiences and share them with the world.

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Social Media Not Always the Answer

Small Business Labs

We've noticed a strong uptick in the number of small businesses telling us they are disappointed with their social media efforts.    The other issue we hear about is social media is too time consuming. " This reaction is common with technology trends (and social trends also). 

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Is Corporate Social Media Sales Media?

Small Business Labs

Blog powered by TypePad Member since 01/2005 « Great Quote on Consumer Versus Business Social Media | Main | The Small Business Side of Maker Faire » May 20, 2010 Is Corporate Social Media Sales Media?   People use social media for social reasons; companies use social media for sales. 

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Why Surveys Show Wide Differences in Small Business Social Media Use

Small Business Labs

You many have noticed that different surveys show very different small business social media usage rates. They also show very different views on how effective social media is for small businesses.   Another point of view comes from Citibank.   Another point of view comes from Citibank.

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Women's Wear Daily: Social Media is the New Black

Small Business Labs

The article Social Media Breeds Edvertorial in Women's Wear Daily doesn't really break new ground in terms of the shift towards social media and content marketing.    But the fact that Women's Wear Daily has such an article shows that social media has reached the mainstream.