Small Business Labs

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Small Businesses Worried About Corporate Concentration - and Especially Amazon

Small Business Labs

It's important to note that retail small businesses, who are in competition with Amazon, are heavily overweighted in the survey sample (it was a non-probability sample). A sample more reflective of the overall small business sector of the economy would not be as negative on Amazon.  

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Interesting Study on Content Creators

Small Business Labs

  This likely means it was a convivence sample of some sort.  The Tilt study is quite interesting and well worth reading, But be aware they don't mention how they sourced their survey respondents. 

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BCG on the New Freelancers

Small Business Labs

  Because of their (intentionally) skewed sample, we can't precisely project how many people these percentages equate to. Again from the study: Our worker survey, as noted earlier, was designed to include a significant sample of less-educated, lower-paid workers. But for the U.S.

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Study Says Over Half of Older Workers Suffer Involuntary Job Loss

Small Business Labs

Since 1992, this study has followed a nationally representative sample of about 20,000 people from the time they turn 50 through the rest of their lives. ProPublica's If You’re Over 50, Chances Are the Decision to Leave a Job Won’t be Yours covers a fascinating study looking at the job paths of workers aged 50 or older.

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UK Study - Gig Work Part-Time and Provides Supplemental Income

Small Business Labs

Also, they present a lot of data based on very small samples (often less than 100). Many excellent studies, including some of ours, have small sample sizes. However, when working with small sample sizes it's important to keep the error margin in mind before drawing strong conclusions from the results. 

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Why Surveys Show Wide Differences in Small Business Social Media Use

Small Business Labs

 The answer lies in methodology and sampling techniques.     The Citibank survey was done using a random sample and by phone.  A   A random sample draws their respondents to reflect the overall population being studied.   In  

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27% of Small Businesses Using Facebook

Small Business Labs

  Most small business social media surveys use online surveys and don't attempt to create samples that statistically represent the entire small business sector.  The State of Small Business survey uses phone interviews and samples in a manner that insures the survey respondents are representative of the entire U.S.

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