Make or Break Moments

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Price Isn't the Primary Loyalty Factor

Make or Break Moments

I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve bought furniture there before – a dining room set, some end tables, and I’ve been happy with the purchase. That’s him sitting in the new chair. He’s 19. I asked for Chuck and he remembered me.

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Silence is Deadly

Make or Break Moments

I am presenting a series of four workshops on Social Media scheduled to begin February 10 and follow for three additional Wednesdays. Using the social media I so strongly believe in – I set up registration for all four classes on Events Bot. Except, guess what??

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Be Easy to Find: Use Your Name

Make or Break Moments

Social media has taken over the web. So have your purchased your name as a URL? What did you find? A number of references to your company, perhaps some LinkedIn answers, a blog comments or two? Did you also find a reference to a site that links directly to your name? It was almost free. What have you done with it?

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Customers Have to Pay at Claire's

Make or Break Moments

The sales associate greeted us with a smile, a basket to gather our purchases and the knowledge that you can get a pair of earrings free with the purchase of two other pair. My daughter finally made her selections and I retrieve my checkbook only to discover that I can only write the check for up to $40 of the purchase.

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1 Great Tip for Reaching Customers

Make or Break Moments

If more and more use mobile devices to research, connect and purchase then shouldn’t that mean that our priorities need to shift when it comes to developing a mobile version of our website? Well, when it comes to social media or technology my first stop is to the source: Mashable. You Betcha! So what is the first step?

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process. He’s just following the sales pitch; thrilled when anyone makes a purchase. It is quite an experience. At least financially.

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Johnny Bench's Vowels of Success

Make or Break Moments

During his final year of baseball with the Cincinnati Reds I attended all of the home games, purchasing a bleacher ticket and sneaking my way down to the seats behind home plate. I once dated Johnny Bench. Now “dated&# is a relative term. I’d come early to watch the warm ups and stay for the game.