Customers Rock!

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Tweets Not All Sweet on Black Friday

Customers Rock!

Social media has brought the customer experience more in-focus than ever before, and this became very apparent during the start of the 2010 holiday shopping season on Black Friday and Cyber Monday. I spoke with Geoff Galat, VP of Worldwide Marketing for Tealeaf, to learn more about the social media report they conducted.

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Customer Experience Food for Thought

Customers Rock!

One in two (55%) have ditched a purchase in the past year because of a poor customer service experience. I had the pleasure of being interviewed by Mike Stelzner of the popular site Social Media Examiner. How can you go beyond just customer service and generate more opportunities from your existing customers? What about you?

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. Recently on Customers Rock! And it’s not as easy as it sounds. You get the picture. Image credit: TommL ).

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From Reach to Relationships: microMarketing Chapter Review

Customers Rock!

As you will see in Greg’s book, the time is really right for this type of marketing to make a huge impact through a fresh, individualized channel, social media. Chapter 7, From Reach to Relationships takes this concept into the realm of the customer and their social networks. More Than Interesting Tweets.