Make or Break Moments

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Age of Conversation 3: It Is In BookStores and Available On-Line

Make or Break Moments

Fast forward to today and the abstract experiment is now a concrete treatise on the state of social media and marketing best practices as a whole. Read all about it and then order your copy. What all three books have in common is that they each capture a uniquely global vantage point.

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Elite Women Around the World – Make a Difference

Make or Break Moments

p.s. Yours truly will be presenting a workshop on Creating an Effective Marketing Strategy using Social Media. This regional economic development trade summit is the brain child of Rita Singh from Miraj International. The keynote address will be given by Ms. For more information visit SA-consulting group.

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Is Customer Service a Tactic or a Strategy?

Make or Break Moments

A tactic, again from the dictionary is a plan, procedure, or expedient for promoting a desired end or result. We might even say that True customer service is the foundation from which all else is created, developed, promoted and sold. hmmm sounds like the same thing. Which is customer service for your business?

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Banks Change to a Customer-Focused Message

Make or Break Moments

Maggie Kelly, VP of marketing for American Banking Association said “We’re seeing people move back to more product-specific promotions.&# Marketers for banks understood the concern and changed their primary message to one of safety and soundness but in many cases that has begun to change.

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Welcome Smart Marketing Strategy

Make or Break Moments

Send these empty-nesters a direct mail package promoting the fun and value of the Disney experience for adults , or a package targeting grandparents with grandkids for that segment of the mailing list. Append those records with current demographic data to see how many are families with grown children or adults who are now grandparents.

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Pretzel Power: Building Relationships One Bite at a Time

Make or Break Moments

However, there is always that desire to be promoted and have more opportunities to make a difference. My opportunity came in 1999 when I was promoted to Director of Corporate Stores and moved to Ohio to work in the home office. I had about 50 franchise locations that I assisted.