Small Business Labs

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Uber Promotes Worker Flexibility

Small Business Labs

Uber's  "180 Days of Change" campaign , which is designed to improve the Uber driver experience, is getting a positive response for both the media and drivers. That Uber drivers have earned over $50 million in the 50 days since they added tipping has certainly been viewed very positively. 

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Using Twitter's Promoted Tweets

Small Business Labs

Promoted Tweets are basically paid ads for Tweets. " Promoted Tweets have been around for a couple of years, but Twitter limited the number of companies allowed to use them.  They recently changed this policy and now anyone can pay to their Tweets promotedPromoted Tweets is extremely easy to use.

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What are Gigfluencers?

Small Business Labs

Influencer marketing has become a popular way for companies to promote their brands.     These are people who have an online audience that they monetize by getting paid to promote products and services.     According to Influencer Marketing Hub, brands are expected to spend $13.8

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Academic Studies Show Gig Work Increases Entrepreneurship an Acts as a Safety Net

Small Business Labs

  The University of Chicago Booth Review article Does the gig economy promote entrepreneurship? Two recent academic studies illustrate several of the benefits of the gig economy.  covers a study showing that gig economy employment helps people make the leap to entrepreneurship and start their own businesses. 

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Side Gigs for Restaurants

Small Business Labs

  MrBeast's contribution is his name and his promotional activity. So they buy his burgers.      Or we should say they buy the burgers from the franchise company,  Virtual Dining Concepts.  Virtual Dining Concepts has 9 different restaurant concepts , including, of course, MrBeast Burger.  

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Creative Boom on What They Never Tell You About Becoming a Freelance Creative

Small Business Labs

The need for self-promotion never ends. We also like that the insights are effectively and succinctly described.      The 8 are: You're running a business. Your income won't be consistent. Big clients aren't always the best clients. It helps to find a niche. You can quickly burn out. It can get lonely.

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Portland's Artisans

Small Business Labs

It promotes its members and their products through media and marketing support, public education, promotional events and retail sales. The Portland Made Collective is an association of Portland-based Makers, artisans and manufacturers. The full report can be accessed here.

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