I had the opportunity recently to talk to Ed Abrams about how the company he works for uses social media and how it’s helped them to increase sales, loyalty and brand engagement. Yes, he works for a little company called IBM, and they’re crazy about social media. That’s whats driving IBM’s social media approach. MORE >>

And after initial analysis, you may have realized that your social media messages somehow lacked the “visual magic” that is necessary for image success? Social Media Tips for Image Success. Similarly, a new product launch can have images portraying the concept behind the new endeavor. Social Media MORE >>

Is your business in the current social media cycle? Here’s the reality and the truth … Social Media is NOT a fad. And now, in 2012, people are going beyond blogging and beyond simply posting photos and videos and are embracing new devices and experiences in the social media world. Social Media MORE >>

When I wrote “ 10 Ways to Avoid Becoming a Content Robot ,” the response was so great, I was inspired to tackle another common downfall small business owners make when it comes to marketing: social media automation. Below are 10 ways to avoid being that type of social media robot: 1. Social Media MORE >>

You only have so much time for social media sites, to create a business presence on them. Exactly which social media sites are hot? Recently a group of social media pros and marketers weighed in with their thoughts for the Dell Social Media Predictions eBook. Social Media MORE >>