The Small Business Blog

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Building customer loyalty for small businesses

The Small Business Blog

So it’s a good idea to make an effort to know and understand your customers – remember their names, their personality traits, and their key purchases to show that you listen and value their custom. It allows you to help and advise your customers, even with those products or services you don’t offer. Getting your customers involved.

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Infographic: Videos and Ecommerce

The Small Business Blog

It makes sense that if a potential customer is able to see a product they are more likely to purchase it. Of course, this gives physical retail outlets a definite advantage – but what if online retailers choose to use video to promote their product?

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Error 404 – Business Not Found

The Small Business Blog

Over 80% of all purchases are researched online before the item is either ordered online or a bought on the high street. This means that, for whatever reason, the internet page you have requested can’t be found perhaps because the URL was mis-typed, or the page has changed, etc.

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Achieving a Single Customer View

The Small Business Blog

Product history: Store a historical record of what the customer purchases and any service requirements or issues they might have had. This is essential if you plan on marketing to your existing customers and offering upgrades or replacements for your current product line.

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Top 5 Ways to Complete a Sale

The Small Business Blog

Focus on describing the benefits of your product for purchasers, instead of just using your sales pitch to list features. The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

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Why India Is a Rising Star Among Exporting Nations

The Small Business Blog

are looking to import new products from abroad. Indian manufacturers tend to have years of experience making products for domestic markets, where cash-strapped consumers place a premium on durability when making purchasing decisions. India is high on their list of potential trading partners. workers earned $35.40.

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Top 5 Social Media Basics

The Small Business Blog

People are more likely to purchase from someone they know and trust. Instead, you should be monitoring what people are saying about your products and acting on the feedback you receive. Don’t try to pretend to be something you are not. Social media is important because it shows the human face behind your business.